Economic Advantage with Compliance

According to the Museum’s 2018 Annual Report, it took in approximately $47,500,000 from admission fees from 7,035,000 visitors [including satellites – Breuer and Cloisters].  [reported in the Museum’s 2018 Form 990]   The Form 990 also breaks down attendance to the following categories:  34% International; 26% New York City and 13% from the Tri State area.   That is an average admission amount of $6.79/visitor, alarmingly below the suggested $25 PWYWBYMPS amount or the average $9/person amount reported in the popular press. 

Now, the Museum charges a “mandatory” admission fee of $25 for adults while still requiring New Yorkers to pay an amount “that is up to you” [TAYPIU2U].   Museum, City and State leaders and legislators should stop equivocating around this issue.  A mandatory admission fee for non-New Yorkers is to the economic and good will benefit of the Museum and to the economic, cultural and educational benefit of New Yorkers. 

FA Details The Opportunity Parameters

  • $25 … the mandatory Museum admission fee for non-New Yorkers.
  • $47,500,000 … The admission fees reported to be taken in by the Museum in 2018 under its TAYPIU2U policy.
  • 7,035,000 … The number of 2018 visitors reported in The Museum’s Form 990.
  • 26% … The 2018 percentage of Museum visitors from the five boroughs.

Question:   What amount above $47,500,000 would the Met Musuem take in from admission fees if all non-New Yorkers were charged $10 or $15 or $20 or $25?

  • FA uses a 360 day calendar year
  • FA rounds Met Museum attendance figures to 7,000,000
  • FA records an admission fee two days a week for New Yorkers per terms of Ch. 476 of the Laws of 1893 [100 days]

 

If the Met Museum charges $10/visitor

 

From New Yorkers:

  • 7,000,000 x 26% = 1,820,000 New Yorkers admitted free five days and two evenings
  • 1,820,000 / 360 days =  5,055 NY visitors per day x 100 days = 505,500 annual NY fee-paying visits x 25% potential of New Yorkers paying fee = 126,375 x $10/day =  $1,263,750 in potential New Yorker admission income if Museum compliant

From Non-New Yorkers:

  • 7,000,000 x 74% = 5,180,000 non-New Yorkers paying $10 admission fee ,750 in
  • 5,180,000 x $10 = $51,800,000 from non-New Yorkers if Museum compliant

At $10/per person admission fee, a compliant Museum would take in

additional admission fee income of $5,563,750

  • $51,800,000 + $1,263,750 = $53,063,750 - $47,500,000 = $5,563,750 extra admission income

 

If the Met Museum charges $15/visitor:

 

From New Yorkers:

  • 7,000,000 x 26% = 1,820,000 New Yorkers admitted free five days and two evenings
  • 1,820,000 / 360 days =  5,055 NY visitors per day x 100 days = 505,500 annual NY fee-paying visits x 25% potential of New Yorkers paying fee = 126,375 x $15/day =  $1,895,625 in potential New Yorker admission income if Museum compliant

From Non-New Yorkers:

  • 7,000,000 x 74% = 5,180,000 non-New Yorkers paying $15 admission fee
  • 5,180,000 x $15 = $77,700,000 from non-New Yorkers if Museum compliant

At $15/per person admission fee, a compliant Museum would take in

additional admission fee income of $32,095,625

  • $77,700,000 + $1,895,625 = $79,595,625 - $47,500,000 = $32,095,625 extra admission income

 

If the Met Museum charges $20/visitor:

 

From New Yorkers:

  • 7,000,000 x 26% = 1,820,000 New Yorkers admitted free five days and two evenings
  • 1,820,000 / 360 days =  5,055 NY visitors per day x 100 days = 505,500 annual NY fee-paying visits x 25% potential of New Yorkers paying fee = 126,375 x $20/day =  $2,575,500 in potential New Yorker admission income if Museum compliant

From Non-New Yorkers:

  • 7,000,000 x 74% = 5,180,000 non-New Yorkers paying $20 admission fee
  • 5,180,000 x $15 = $103,600,000 from non-New Yorkers if Museum compliant

At $20/per person admission fee, a compliant Museum would take in

additional admission fee income of $58,675,624

  • $103,600,000 + $2,575,625 = $106,175,625 - $47,500,000 = $58,675,624 extra admission income

 

If the Met Museum charges $25/person:

 

From New Yorkers:

  • 7,000,000 x 26% = 1,820,000 New Yorkers admitted free five days and two evenings
  • 1,820,000 / 360 days =  5,055 NY visitors per day x 100 days = 505,500 annual NY fee-paying visits x 25% potential of New Yorkers paying fee = 126,375 x $25/day =  $3,159,375 in potential New Yorker admission income if MUSEUM compliant

From Non-New Yorkers:

  • 7,000,000 x 74% = 5,180,000 non-New Yorkers paying $25 admission fee
  • 5,180,000 x $25 = $129,500,000 from non-New Yorkers if MUSEUM compliant

At $25/per person admission fee, a compliant Museum would take in

additional admission fee income of $85,159,375

  • $129,500,000 + $3,159,375 = $132,659,375 - $47,500,000 = $85,159,375 extra admission income

 

With a possible 85 Million Dollars in additional admission income to a compliant Museum, it is clearly a “win-win” antidote to the Museum’s well-reported “red ink” operations, at least as of this writing in 2018.